Global Marketing – GMBA 1151
Description:
This course is designed to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.
Learning Objectives:
Action Learning Project:
Students will create two projects during this course.
- The first will be a short essay due between the sixth and eighth week of the course.
- The second will be a research paper due between the twelfth and fourteenth week of the course.
*Students should consult with their online instructor on any questions regarding theme, design, research, etc.
Recommended Text:
Global Marketing (8th Edition); Jan 17, 2014 by Warren J. Keegan and Mark C. Green
Global Marketing (7th Edition); Jan 30, 2012 by Warren J. Keegan and Mark C. Green
