Action Learning Project:
Students will create two projects during this course.
- The first will be a short essay due between the sixth and eighth week of the course.
- The second will be a research paper due between the twelfth and fourteenth week of the course.
*Students should consult with their online instructor on any questions regarding theme, design, research, etc.
Consumer Behavior and Managerial Decision Making (2nd Edition); Jul 9, 2001 by Frank R Kardes
Managerial Dilemmas: Exploiting paradox for strategic leadership; Jul 20, 2009 by John Storey and Graeme Salaman