Competitive Strategy – GMBA 1201
This course is designed to help students develop the skills for formulating strategy. It provides an understanding of:
- A firm’s operative environment and how to sustain competitive advantage.
- How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities.
- How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.
Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.
Action Learning Project:
Students will create two projects during this course.
- The first will be a short essay due between the sixth and eighth week of the course.
- The second will be a research paper due between the twelfth and fourteenth week of the course.
*Students should consult with their online instructor on any questions regarding theme, design, research, etc.
Competitive Strategy: Techniques for Analyzing Industries and Competitors; Jun 1, 1998 by Michael E. Porter
The Well-Timed Strategy: Managing the Business Cycle for Competitive Advantage (paperback);Jan 23, 2006 by Peter Navarro